General Mills cereal

good starts with G logo

And good is also what we put in our General Mills Big G Cereals - like golden whole grains and great-tasting genuine ingredients. 

We take great care in making cereals that taste amazing and fuel even more G stuff you love, like giggling, giving, grooving and more. 

So let’s celebrate all the good that starts with G, inside our cereals and in your day.

 general mills cereals aligned on kitchen counter


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General Mills Cereal has joined cereal lovers at the breakfast table for nearly 100 years. 

With a wide variety of cereals for every member of the family - like original Cheerios, Honey Nut Cheerios, Cinnamon Toast Crunch, Lucky Charms, Chex and many more -  there’s so many reasons to love cereal.

At General Mills, we’re committed to making great-tasting cereals that love you back.

That why all of our General Mills Big G cereals have whole grain as the first ingredient and use delicious ingredients for amazing flavor like real honey in Honey Nut Cheerios, real cinnamon in Cinnamon Toast Crunch.  

It’s also why we made Cheerios, Rice Chex and Lucky Charms gluten free and never use high fructose corn syrup.

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all big g cereals have at least 10 grams of whole grain per serving 

Whole grain first

General Mills has more ready to eat cereals that have whole grain as the first ingredient than any other cereal producer in the U.S.

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 general mills gluten free cereals with play button

Simply made. Gluten free.

We believe our cereals should be enjoyed by all. That’s why we made Rice Chex gluten free in 2008.

In 2015, we made Cheerios and Lucky Charms gluten free by simply removing stray wheat, rye and barley grains from our oat supply. 

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gluten free general mills cereals

How we did it

Learn more about how we made Cheerios and Lucky Charms gluten free on and

For delicious gluten free recipes, visit and

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More information External links

General Mills cereal coupons (Facebook)