Brands

Trix

The Trix  Rabbit just can’t resist.

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Trix is fortified with 12 vitamins and minerals, and made with a blend of whole grain corn and rice flour.

It's also a good source of calcium. 

But it's those fruity flavors, isn't it, that makesTrix a fun way to start the day?

 

Behind every rabbit ...

The man who created the Trix Rabbit worked at an agency that was a Mad Men-era force on Madison Avenue. Joe Harris was his name.

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Whole grain benefits

Nine out of 10 Americans don’t get the recommended three servings of whole grain each day. Learn more about General Mills’ commitment to boost whole grain consumption.

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