Trix is fortified with 12 vitamins and minerals, and made with a blend of whole grain corn and rice flour.
It's also a good source of calcium.
But it's those fruity flavors, isn't it, that makesTrix a fun way to start the day?
The man who created the Trix Rabbit worked at an agency that was a Mad Men-era force on Madison Avenue. Joe Harris was his name.
Nine out of 10 Americans don’t get the recommended three servings of whole grain each day. Learn more about General Mills’ commitment to boost whole grain consumption.