Joint Ventures


We participate in two international joint ventures.

Cereal Partners Worldwide: CPW is a 50-50 partnership with Nestlé that began in 1991.

CPW’s international research center in the Swiss city of Orbe is the first industrial facility in Switzerland to earn LEED Platinum status.

CPW markets breakfast cereals in 130 countries and accounts for 84 percent of our joint venture sales.

The partnership marries two strengths:

  • The expertise of General Mills, the second-largest cereal manufacturer in North America.
  • The worldwide presence of Nestlé, which also has local market knowledge and distribution strength.

Häagen-Dazs Japan: This partnership operates our ice cream business in Japan and accounts for 16 percent of our joint venture sales.

We market premium ice cream to consumers at retail outlets and through a network of Häagen-Dazs shops.

We also partner in international Häagen-Dazs joint ventures, the largest of which is with Suntory and Takanashi Dairy in Japan.

general mills 2016 joint venture performance graphic 

Find current news and perspective in the Performance section of our blog, A Taste of General Mills.